Adele has appointed face value ticket platform Twickets as official resale partner for her Wembley Stadium concerts.
Tickets for Adele’s four Wembley dates next year went on sale in two batches – on December 2 and December 9, with the two additional dates selling out this morning.
The Twickets link-up, which bids to curb online touting, follows a successful partnership over the UK leg of her Spring 2016 tour, where ticket holders who were unable to attend and those who wished to purchase were brought together by Twickets, signposted by Adele’s tour page.
Several thousand tickets were sold at face value, thwarting touts and stopping fans from being ripped off by the exorbitant prices found on the secondary market. The official resale page for Adele’s UK ‘Finale’ shows is adele.twickets.co.uk. Face value tickets on primary ticket providers Eventim and See Tickets ranged from £45 to £95, plus booking fee. Tickets for the first dates had sold out on December 2 by 10.07am on Eventim, with See Tickets selling out soon after. The release of tickets for the second two dates sold out similarly quickly.
The news comes after leading UK promoter Kilimanjaro Live’s Myticket.co.uk announced a partnership with Twickets. The deal will allow customers to access tickets for sold out shows at face value from other fans who are no longer able to attend via Myticket.co.uk, the online ticket hub for all events by Kilimanjaro and its Germany-based partner DEAG, which will automatically link fans to Twickets when shows are sold out and will be endorsing fan-to-fan trade at face value for all shows.