Tickets should be viewed as a licence, not a commodity

 

“…a ticket is the mechanism that allows you to demonstrate your entitlement to access to an event, like a concert, and/or a specific area, like a seat. For too long, industry and fans alike have thought of a ticket like a product that can be traded, just because of its paper tangibility.”

Head of Twickets Australia, Danny Hannaford, writes in The Industry Observer about the one of the major issues affecting the music industry. A must read!